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Branding Japanese food from Meibutsu to Washoku

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Branding Japanese food : from Meibutsu to Washoku


Author/other person: Cwiertka, Katarzyna Joanna , Yasuhara, Miho

Place, Publisher, Year: Honolulu, University of Hawai'i Press, [2020]
Extent: 1 Online-Ressource (xiii, 178 Seiten) Illustrationen, Diagramme, Karte
ISBN: 9780824882662
Subject heading: Japan / Lebensmittel / Marke


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Author/other person: Cwiertka, Katarzyna Joanna   Fragezeichen
Author/other person: Yasuhara, Miho   Fragezeichen
Title: Branding Japanese food
Subtitle: from Meibutsu to Washoku
By: Katarzyna J. Cwiertka with Miho Yasuhara
Place: Honolulu
Publisher: University of Hawai'i Press
Year: [2020]
Year: © 2020
Extent: 1 Online-Ressource (xiii, 178 Seiten)
Details: Illustrationen, Diagramme, Karte
Series: Food in Asia and the Pacific
Abstract: Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. The authors challenge the very definition of washoku as it was presented in the UNESCO nomination, and expose the multitude of contradictions and falsehoods used in the promotion of Japanese cuisine as part of the nation-branding agenda.Cwiertka and Yasuhara argue further that the manipulation of historical facts in the case of washoku is actually a continuation of similar practices employed for centuries in the branding foods as iconic markers of tourist attractions.^
ISBN: 9780824882662
Price: Online, PDF
DOI: 10.1515/9780824882662
Subject heading: Japan ; Lebensmittel ; Marke
Subject: Branding (Marketing) Japan Cooking, Japanese History Diet History Japan Food habits History Japan
Language: English
RVK-Notation:
Other edition entry: Erscheint auch als
_Note: Druck-Ausgabe
_ISBN: 978-0-8248-8122-1
full text e-book: https://doi.org/10.1515/9780824882662
Full text: https://doi.org/10.1515/9780824882662
Katkey: 1713065